Previous Design
After establishing a rough idea of how the app will flow, I began building out quick digital wireframes to give me a more accurate look at how the app will work practically. All the while keeping in focus the user feedback I'd already received.
Competitive Analysis
I looked at several different competitors of EPIX and their email campaigns. A few examples are below.
Ideation
After establishing a rough idea of how the app will flow, I began building out quick digital wireframes to give me a more accurate look at how the app will work practically. All the while keeping in focus the user feedback I'd already received.
Wireframes
After establishing a rough idea of how the app will flow, I began building out quick digital wireframes to give me a more accurate look at how the app will work practically. All the while keeping in focus the user feedback I'd already received.
Final Design
After establishing a rough idea of how the app will flow, I began building out quick digital wireframes to give me a more accurate look at how the app will work practically. All the while keeping in focus the user feedback I'd already received.
- Improved accessibility and inclusivity. Created an email template uniting designers, developers, and stakeholders. Followed accessibility standards to reach a wider audience.
- Established guidelines and reusable components. Set up standard practices and parts for a consistent user experience.
- Reduced design and technical debt by 30%. Streamlined the design process and removed unnecessary complexities. Easier to add new features and adapt to different platforms.
- Increased efficiency and met goals. Created a central library for designers and developers, enhancing decision-making.
- Small updates led to big improvements. Simple changes like better naming conventions enhanced effectiveness.
